The global automotive landscape is changing fast, and 2025 is shaping up as one of the most dynamic years yet — especially for markets like Kenya and the wider African region, where durability and value meet evolving tastes. Here’s a look at the vehicles and trends making waves this year — from rugged pickups to EV innovations — and what’s driving their popularity.
Isuzu D-Max — Kenya’s Go-To Workhorse
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The Isuzu D-Max continues to dominate Kenya’s vehicle market. According to a recent survey, it held around 21.4% market share in 2024 and saw strong sales growth in 2025. Soko Directory+1
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Its appeal lies in rugged reliability, durability on challenging terrain, and relatively low maintenance — ideal for businesses, farmers, transport operators, and anyone needing a reliable workhorse. TechMoran+1
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For those prioritizing practicality and longevity over luxury, the D-Max remains hard to beat.
Toyota Hilux & Toyota Land Cruiser 70 — Classic, Tough & Versatile
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The Hilux remains one of the top “bakkie” (pickup/utility) choices for both work and family use. It combines ruggedness with enough comfort and functionality for daily driving. IOL+2TechMoran+2
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The Land Cruiser 70 — long a favorite for heavy-duty tasks, off-road adventures, and remote-area living — continues to see strong demand, especially for users in agriculture, mining, construction, or those who need a vehicle with off-road dependability. TechMoran+1
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These models remain reliable even under tough conditions — a big plus for Kenya’s varied terrain and climate.
Toyota Corolla Cross & Urban/Compact SUVs — Growing Popularity for Everyday Driving
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While pickups dominate the rural and commercial segments, compact SUVs like the Corolla Cross are gaining traction among urban drivers and families for their practicality, fuel efficiency, and easier manoeuvrability in city traffic. IOL+2Be Forward Kenya+2
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For city dwellers or those who don’t need heavy-duty off-road capability, such SUVs offer a good balance — comfort, moderate fuel consumption, and enough power for everyday commutes.
The Shift Toward EVs & Hybrid Mobility — Global Trends With Potential Local Impact
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According to the latest global outlook, sales of electric vehicles (EVs) surged in 2024 — rising by more than 25% worldwide, with over 17 million EVs sold. IEA+1
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Falling battery prices and growing manufacturer competition have made EV ownership more affordable in many markets. IEA+1
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While EV infrastructure remains a major challenge in many African markets (including Kenya), the long-term shift toward hybrids/EVs globally suggests this could influence import trends, resale value, and even future availability of hybrid-friendly vehicles.
What the Trends Mean for Kenyan Buyers (2025-Looking Ahead)
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If you need durability, low maintenance, and reliability on rough roads, pickups like the Isuzu D-Max or Toyota Hilux are still the safest bet.
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If you’re more focused on urban driving, family comfort, and moderate fuel efficiency, compact SUVs (like Corolla Cross) offer a nice balance.
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For buyers thinking long-term or wanting to step ahead of the curve, it may be worth keeping an eye on hybrid or EV adoption trends, especially as global demand grows — this could influence resale value and availability of parts or service.
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Ultimately, your decision should reflect your lifestyle, driving needs, budget, and long-term plans — whether that means work, family, urban commuting, or future-proofing.